GORG Georgian Outlet & Resorts Group appointed the team of TORG in 2019 to work on all development stages of an outlet village near the country´s capital Tbilisi, from site finding and initial assessment, to master planning and design. I helped to find the most fitting architects in Europe and oversaw all of the initial layouts with them.
Working together with top marketing talent on an international scale combined with the best local resources, I created the initial branding and helped to devise a differentiating opening B2C marketing strategy.
I have been part of the leasing team of Tbilisi Outlet Village negotiating at local distributor and at head office level to produce a hand-selected mix of premium brands.
The result is a unique, high-quality shopping destination that opened in September 2025 and that has taken Georgia‘s retail sector to a new level.
- Total 20.000m2 GLA (120units), Phase1 is 12.500m2 GLA (70units)
- Location: 30mins outside of Tbilisi, on the E60 motorway to Azerbaijan and Armenia
- Catchment: 3.7 million in 90 minutes
- Developer/ Investor: GORG Georgian Outlet & Resorts Group in collaboration with TBC Bank